Recently, Ireland Post launched the Inflight delivery service, which provides more delivery options for Irish online shoppers. The Inflight delivery service allows online shopping customers to choose when and where to deliver the package. On the night before the online shopping parcel delivery, the consumer will receive an email or SMS to inform the consumer that the parcel will be dispatched. If the consumer can't wait for the pickup at home, then the consumer simply clicks on the screen link and can be in 5 In the delivery options, choose the delivery time and location that suits you. These five options include: delivery to a secure location, delivery to a neighbor's home, delivery to another address, daily delivery, to the post office, or designated pickup point "click to pick up." On the day of delivery, the customer will also receive information on the time and location of the upcoming delivery of the package, so that the customer can track the delivery path of the package in real time through the official website of the Irish Post. According to the head of the Irish Post Business, Inflight is easy to use and delivers delivery according to the customer's schedule. The flexibility of the service is very popular among customers, and the customer can control the parcel delivery process through the mobile phone. Online retailers also want to offer consumers this convenient delivery experience.