“A certain logistics platform promised never to collect deposits and deposits. The price of goods is high, the price drops and then falls. Now the deposit is constantly going back. What should I do?” “A certain logistics platform promises high-priced goods in the initial stage, and often earns Picking up the source of the difference in profit, the price is pressed and pressed, the deposit and the deposit are all handicapped, so that the driver can't bear it. "Every logistics entrepreneur is full of ambitions in the early stage of the business: the leader in the industry, dealing with the existence of the industry. All kinds of pain points, change the drawbacks of the traditional material industry; every logistics platform in the early stage of development is "swearing": come to our platform, we help you deal with annoyance, we give you the greatest benefit. When the victory really fell, the previous reports and promises have already been thrown away without a trace, as long as you can earn a few today? How many dollars can you earn tomorrow? The platform has become a profitable machine. The platform that has been banned from drivers has always made drivers hate it, and they have lost their initial trust in the logistics platform. This is the grief of the material industry and the grief of the logistics platform.
When did the grief of the logistics platform begin? Some people say that the origin of all this lies in their greed for profit. Is it really? Many conclusions in economics are established on the premise that human nature is self-interested. That is to say, if one's economic behavior is not for his own benefit, then all conclusions are not established. Similarly, the most basic purpose of a logistics platform is to make money. No one can admit that the platform provides convenience for the owner and the owner. The owner finds the car on the platform, the owner finds the goods on the platform, and the platform charges the relevant fees. , each take the necessary, each benefit, there are shortcomings? No faults. There are no shortcomings in making money and benefits. The real shortcoming is that the platform is overly consuming the trust of users and endlessly touching the bottom line of users after it is launched. Sadly, these logistics platforms have not converge because of complaints and scorns from users. As always, they do what they want to do. They don’t realize that water can carry a boat and can also overturn. Drivers and cargo owners can get the platform up and at the same time allow a platform to be destroyed overnight. The grief of the logistics platform begins with the profit-making form of deviance: the so-called profit form is the identification and management of the stop value of the operational elements of the enterprise, and the opportunity to find profit in the operational elements, that is, to explore the source of profit, consumption process and output mode of the enterprise. System approach. The straightforward point we are talking about here is how to make money and how to make money. Most of the logistics platforms in the market are earning money by collecting the service fee of the driver or the owner. This is understandable, and it is indeed the first step for a platform.
Gradually, some platforms have begun to change their tastes. They are not satisfied with the small amount of money that only earns service fees. They start to explore the "new form", get the primary source from the owner of the goods, and then release it to the platform at a low price to let the driver go. Grab the order, and force the driver to "no way to go."
From the beginning of the platform to move "mourning", and start to explore the "new money-making" form of the off-track, "the end of the platform must be grief.
The grief of the logistics platform began with inappropriate marketing forms:
The form of marketing refers to people adopting different ways in the marketing process. In fact, there are many ways, one is about the market, and the other is about stopping marketing in two channels of customers.